Insights

Travel Trade Insights Report

The inside view on the UK outbound leisure travel sector (“Travel Trade”)

Travel Trade Insights Report (TTIR) - The inside view on the UK outbound leisure travel sector (“Travel Trade”), for suppliers who want to develop relationships and build a strong, winning sales strategy.

Are you clear on how to succeed in the UK outbound leisure travel sector?

Do you want to prioritise and strengthen B2B relationships that can deliver your sales plan in 2027 and beyond?
Do you want to understand the market trends, identify opportunities and potential new partners to work with?
Do you want clarity on the structure of the tour operator and travel agency distribution channels in the UK?

TTIR 2026/27 is available to now! > CLICK HERE FOR YOUR EXCLUSIVE ACCESS >

UK Travel Industry Insights

The wrong B2B lead can never buy

Do you want clarity on the structure of the tour operator and travel agency distribution channels, understand the market trends, identify opportunities and potential new partners to work with, prioritise and strengthen B2B relationships that can deliver your sales plan this year and beyond?

Buyer power is concentrated

Over 50% of all seats on flights from the UK sold as a package with a flight by the travel trade, and of these, over 70% are sold by just six players.

Distribution is fragmented

Over 100,000 travel agents, 1,600 tour operators, each under layers of consortia, intermediaries, and a complex web of travel media, industry associations, and personal relationships.

TTIR is an annual report because the key players are constantly changing

Part I: An insider view on the UK outbound travel supply chain, Part II: Package holidays as a product and Part III: Tailormade holidays.

Travel Trade Insights Report (TTIR 2026/27)

Your exclusive human insight into understanding the UK’s unique, complex and regulated Travel Trade

Written by two UK Travel Trade experts, this is the leading guide on how the sector works and how you can succeed in selling to the UK Travel Trade:

Travel Nomads is a B2B travel consultancy, helping travel entrepreneurs succeed in the UK. Travel Nomads is led by Danny Waine, who has over 20 years of experience in the UK Travel Trade.

Marcus Whitefield provides market intelligence, helping travel businesses understand their target UK customers. Marcus Whitefield is led by Daniel Hyman, who has over 10 years of experience in strategy consulting.